Gemeente Utrecht (City of Utrecht) is, with its 315.000 inhabitants, the 4th largest city of the Netherlands. The city has a strong creative sector and a strong governmental economic policy focused on business start-ups. Therefore, Utrecht is an important capital for the gaming industry. GG&GD is the municipal medical & health care organization (GG&GD) that develops and implements Utrecht’s health care policy. Main objective are residents of Utrecht that feel healthy, be healthy and stay healthy. Responsibility and reinforcement of self-reliance are important starting points.