JamToday Fair 2016 in Florence, Italy
On 30th November 2016, the third edition of the JamToday fair took place in Florence, Italy in collaboration and with the support of the Transmango project. This year’s edition was co-located with the European League of Institutes in the Arts’ Biennial Conference and was kindly hosted by IED-Firenze.
TRANSMANGO is a European research project funded under the 7th Framework Programme about food security and the transition to a more sustainable food chain: from production to consumption, and everything in between and after that.
TRANSMANGO aims to obtain a comprehensive picture of the effects of the global drivers of change on European and global food demand and on raw material production. The research focuses on the vulnerability and resilience of European food systems in a context of socio-economic, behavioral, technological, institutional and agro-ecological change and aims to enhance understanding of the new challenges and opportunities that the food sector will face in the future.
Around 40 participants actively participated in hands-on co-creation workshops of gamified solutions around the future of food in Europe.
The morning session was dedicated to a game-storm workshop and was facilitated by Niels Kettels and Micah Hrehovcsik from HKU University of the Arts Utrecht who could provide the different teams with guidance from an applied-games perspective. Joost Vervoort, coordinator of the Transmango Project opened the day with an inspirational speech on the challenges faced by the food systems in Europe.
In a 3 hours workshop, participants worked on game concepts around the future of food. All game concepts can be found at this Facebook page.
In the afternoon, the teams focused on their game concepts as potential products for the market. The Business Game Jam took them through the entrepreneurial cycle, step-by-step, challenge after challenge, so that they can learn by playing.
4 teams from the local JamToday 2016 game jams joined the JamToday fair. These were:
The day was concluded by a cocktail and the traditional awards ceremony where teams and JamToday game jam organisers were praised.